KB Seafood Co Wins ASC Best Responsible Seafood Product 2025 at the Sustainable Seafood Awards Australia
At KB Seafood Co, sustainability is at the core of everything we do. We are proud to announce that our KB’s Crunchy Crumbed Sea Creature Fish Bites have been awarded the ASC Best Responsible Seafood Product 2025 at the Sustainable Seafood Awards Australia.
This honour, presented by the Aquaculture Stewardship Council (ASC) and Marine Stewardship Council (MSC), recognises organisations and individuals dedicated to responsible aquaculture and sustainable fishing. Winning this award reinforces our commitment to protecting seafood for future generations.
Our Approach to Sustainability and Innovation
Our award-winning KB’s Crunchy Crumbed Sea Creature Fish Bites, available at Coles, combine taste, convenience, and responsible sourcing. These sea creature-shaped bites are made from real, responsibly sourced fish and coated in our signature crunchy crumb. Designed for families, they offer a high-quality seafood option that aligns with our sustainability values.
At KB Seafood Co, we develop products that meet ASC and MSC sustainability standards, ensuring we provide seafood that is both responsible and enjoyable. These certifications set global benchmarks for sustainable seafood by assessing factors such as water quality, responsible feed sourcing, ethical labour practices, and the impact of seafood farming and fishing on marine ecosystems.
About the Sustainable Seafood Awards Australia
The Sustainable Seafood Awards Australia highlight individuals and organisations making a meaningful impact in sustainable seafood. These awards recognise leaders in responsible aquaculture and sustainable fishing.
Organised by the ASC and MSC, the awards cover various categories, including sustainable seafood products, brands, and industry advocates working toward healthier oceans. Both the ASC and MSC play vital roles in shaping the future of sustainable seafood. The ASC focuses on improving aquaculture practices, ensuring farmed seafood meets the highest environmental and ethical standards. Meanwhile, the MSC is dedicated to maintaining wild fish stocks through responsible fishing methods, safeguarding our oceans for future generations.
KB Seafood Co’s Commitment to Sustainability
At KB Seafood Co, we take our responsibility to the environment and future generations seriously. Our commitment to sustainability extends across all aspects of our operations, from responsible sourcing to minimising environmental impact.
We are proud members of the Australian Packaging Covenant (APC), working to reduce packaging waste and improve recycling rates. Additionally, our Rock Lobster Fishery is recognised as a leader in sustainable practice, recently re-certified as ecologically sustainable by the MSC.
With overfishing and environmental degradation posing a growing threat to global seafood supplies, responsible practices have never been more important. More than half of the world’s seafood now comes from aquaculture, and ensuring these farms operate sustainably is crucial to maintaining ocean health. By working with trusted certification bodies, we ensure our seafood is sourced and produced in a way that supports marine biodiversity and ethical labour practices.
Our efforts focus on reducing waste, conserving resources, and ensuring our seafood comes from well-managed, environmentally responsible sources. Through continuous improvement and adherence to best practices, we remain at the forefront of sustainable seafood production.
Thank You to Our Partners and Customers
This achievement would not have been possible without the support of our partners, including the ASC and MSC, and our valued customers who choose sustainably sourced seafood. Your trust and support encourage us to continue delivering high-quality, environmentally responsible seafood.
As a company, we are dedicated to providing not just exceptional seafood but also an opportunity for consumers to make a positive environmental choice. Every purchase of ASC- or MSC-certified seafood contributes to the global effort to maintain fish stocks, improve farming conditions, and protect marine habitats. With consumer demand for sustainability growing, we are proud to be part of the movement that makes responsible seafood more accessible.
We are grateful for this recognition and remain committed to making sustainable seafood more accessible to Australian families.
Try Our Award-Winning Seafood Today!
You can find KB’s Crunchy Crumbed Sea Creature Fish Bites at Coles stores nationwide. Choose seafood that is fun, delicious, and responsibly sourced.
Together, we can protect our oceans and ensure a future where sustainable seafood is always available.