Celebrating Woolworths Produce & Protein Supplier of the Year Success
At KB Seafood Co, we take pride in delivering exceptional quality and service, but moments like these reaffirm why we strive for excellence every day. On Wednesday, 4th December 2024, Woolworths Food Co announced the winners of its prestigious supplier awards. We are thrilled to share that KB Seafood Co was honoured as the 2024 Produce and Protein Supplier of the Year.
This esteemed recognition celebrates the outstanding contributions of Woolworths' own-brand suppliers across various categories. For KB Seafood Co, this award reflects our unwavering commitment to sustainability, innovation, and collaboration.
Why KB Seafood Co Stood Out
This recognition wasn’t just about what we deliver—it was about how we deliver it. Woolworths highlighted several key factors that set us apart:
- Commitment to Sustainability: From sustainable seafood sourcing practices to eco-conscious packaging, KB Seafood Co remains dedicated to reducing our environmental footprint.
- Nationwide Chilled Distribution Network: Following the finalisation of our factory network with the opening of a Queensland facility in January, we now ensure deliveries to every Australian capital city within 24 hours. This strategic move has revolutionised our logistics and provided retailers with consistent, fresh seafood.
- Collaborative Innovation: Our responsive and knowledgeable teams work closely with partners like Woolworths to develop innovative products that resonate with customers.
Tim Storey, CEO of KB Seafood Co, reflected on the achievement: “Very proud to have won this award as it involves hundreds of dedicated, hard-working KB team members. Thanks to all the KB staff and the support from the Woolworths team.”
A Year of Transformative Success
2024 has been a transformative year for KB Seafood Co. In addition to the Woolworths award, our strategic initiatives have bolstered our national presence and underscored our value-driven approach. From the successful launch of our Queensland factory to the expansion of our product range, we’ve consistently prioritised providing affordable, high-quality seafood.
Tim noted: “With rising costs of living, we’ve focused on delivering value to consumers without compromising quality. Our factory network and innovative products have ensured seafood remains an accessible, healthy protein option for all Australians.”
A Team Effort
Every corner of KB Seafood Co contributed to this achievement, from operations and production to sales, new product development (NPD), quality assurance, supply chain, imports, HR, and finance. Each team member played a crucial role in setting and maintaining the high standards that define our work.
Our supply chain team, in particular, shone brightly this year. As Tim shared: “We’re highly regarded in the industry for delivering on our promises. Our stock management and demand planning have been standout performers.”
This award is not just a celebration of success—it’s a celebration of teamwork, dedication, and passion. To every KB team member: well done!
Thank You to Woolworths
We are also immensely grateful to the Woolworths category teams for their collaborative support. Together, we’ve introduced innovative seafood solutions that elevate the Woolworths Food Co brand while meeting the evolving needs of Australian consumers.
Looking Ahead
While we take a moment to celebrate this achievement, our eyes remain firmly fixed on the future. With our sights set on delivering even greater value and sustainability, we’re focused on driving growth across our national operations. As Tim emphasised, “The hard work is done; now it’s about driving outcomes and maximising the value of our strategies.”
Thank you for being part of our journey. Stay tuned for more exciting developments from KB Seafood Co!